Neural Partners Ecommerce Platform Privacy Policy

About This Policy

This Privacy Policy explains how Neural Partners LLC ("Neural Partners," "we," "us," or "our") collects and uses information through our ecommerce platform technology.

We are not the website owner. The website you're visiting is operated by a separate business (the "Merchant") who uses our ecommerce technology. The Merchant has their own privacy policy covering your orders, account, payments, and communications with them. This policy covers only what Neural Partners collects through our platform.

Information We Collect

Device and Browser Information

• Device type, operating system, and browser
• IP address and approximate location (city/region)
• Screen size, language, and time zone

Shopping Activity

• Products you view, search for, and add to cart
• Purchases and transaction details
• Time spent browsing and click patterns

Identifiers

• Unique identifiers we assign to your device
• Click identifiers (when you arrive from an ad)
• Hashed email or phone (if provided during checkout)

How We Use This Information

Platform Operations

• Powering shopping cart and checkout functionality
• Improving platform performance and reliability

Analytics

• Understanding how shoppers use ecommerce features
• Generating aggregate insights to improve our technology

Advertising Measurement

• Measuring which ads drive purchases
• Reporting conversion data to advertising platforms
• Helping Merchants understand advertising performance

Personalization

• Providing relevant product recommendations
• Improving search results within the shopping experience

Security

• Detecting and preventing fraud
• Protecting our platform and users

Automated Decision-Making and AI

Neural Partners uses automated technologies, including artificial intelligence and machine learning, to process information and improve our platform. This section explains how we use these technologies.

How We Use Automated Processing

Recommendations: We use automated systems to suggest products you may be interested in based on your browsing and shopping activity. These recommendations are designed to help you discover relevant products, not to make decisions that significantly affect you.

Audience Segmentation: We use automated processing to group shoppers into audience segments based on behavior patterns (such as "browsed but didn't purchase" or "frequent buyer"). These segments may be used to help Merchants and their advertising partners deliver more relevant advertising.

Fraud Detection: We use automated systems to detect potentially fraudulent transactions and protect against security threats. These systems may flag or block suspicious activity.

Search and Discovery: We use automated systems to determine which products appear in search results and how they are ordered, based on relevance to your query and browsing patterns.

Your Rights Regarding Automated Processing

Depending on where you live, you may have the right to:

• Know when automated decision-making technology is being used
• Access information about how automated processing affects you
• Opt out of certain automated processing, including profiling for advertising purposes

To exercise these rights, see "Your Rights" below or contact us at [email protected].

Note: Some automated processing, such as fraud detection and essential platform functionality, may not be subject to opt-out rights under applicable law.

Who We Share Information With

Advertising Platforms: We share purchase and browsing data with advertising platforms to measure ad effectiveness. This may include platforms used by the Merchant to run ads. This sharing may be considered a "sale" under certain state privacy laws — see "Your Rights" below to opt out.

The Merchant: We share shopping activity with the Merchant whose website you're visiting to help them understand and serve their customers.

Service Providers: We use service providers for hosting, analytics, and security who are contractually bound to protect information.

Legal Requirements: We may disclose information when required by law or to protect rights, safety, or property.

Cookies and Tracking

We use cookies and similar technologies for:

• Essential shopping functionality (cart, checkout)
• Analytics (understanding usage patterns)
• Advertising measurement (tracking conversions)
• Personalization (product recommendations)

Global Privacy Control: We honor GPC signals. If your browser sends a GPC signal, we treat it as a request to opt out of data sharing for advertising.

Do Not Track: Some browsers offer a "Do Not Track" (DNT) setting. There is no industry standard for DNT, and we do not currently respond to DNT signals. We recommend using Global Privacy Control (GPC) instead, which we do honor.

Data Retention

• Shopping and browsing data: Up to 2 years
• Advertising attribution data: Up to 90 days
• Aggregated/anonymized data: May be retained indefinitely

Your Rights

Depending on where you live, you may have the right to:

• Know what information we've collected
• Access your personal information
• Delete your personal information
• Correct inaccurate information
• Opt out of data sharing for advertising
• Opt out of automated decision-making and profiling (where applicable)

To exercise these rights:

Email: [email protected]

We respond to verified requests within 45 days.

To opt out of advertising data sharing and profiling:

• Use the privacy preferences on this website (if available)
• Enable Global Privacy Control (GPC) in your browser
• Email us at the address above

Cross-Site Recognition

We may recognize you across different websites that use our platform. This helps us:

• Honor your privacy preferences everywhere
• Provide accurate advertising measurement
• Maintain consistent personalization preferences

We do not share your activity on one Merchant's site with other Merchants. If you opt out on one site using our platform, we honor that preference across all sites.

Children's Privacy

Our platform is not intended for children under 16. We do not knowingly collect information from children under 16.

Security

We use encryption, access controls, and other safeguards to protect your information. However, no system is 100% secure.

Changes to This Policy

We may update this policy periodically. Material changes will be reflected in the "Last Updated" date above.

Contact Us

Neural Partners LLC
Email: [email protected]

State-Specific Information

California Residents (CCPA/CPRA)

Automated Decision-Making: We use automated decision-making technology as described in the "Automated Decision-Making and AI" section above. You have the right to opt out of the use of ADMT for profiling in furtherance of decisions that produce legal or similarly significant effects, where applicable.

Right to Opt Out: You have the right to opt out of the "sale" or "sharing" of personal information. See "Your Rights" above.

Colorado, Connecticut, Virginia, and Other States

Residents of states with privacy laws have the rights listed in "Your Rights" above, which may include rights related to profiling and automated decision-making. To appeal a decision on your request, email [email protected] with subject "Privacy Appeal."